Developments for generics in Japan
The Japanese Generic Pharmaceutical Manufacturers Association (JGPMA), which includes forty pharmaceutical companies, has published a list comparing the effectiveness of generic drugs produced by its members to the corresponding medicines. This is primarily to inform and reassure the public, which seems to feel some confidence in generics, as was shown in two studies conducted in 2006, one with health professionals, the other with the general population. At the time, 2 / 3 of the doctors interviewed had expressed "skepticism" or "cautious" about the effectiveness of generic, many claimed that their patients complained of lower effectiveness and a lack of informationfrom the companies that manufacture them. Only a small minority among the respondents from the second study had previously used this type of medication. The other had not heard of or use of preferred brand-name drugs.
With a total value of approximately $ 80 billion, the Japanese pharmaceutical market is the second in the world. According to the JGPMA in 2006, the share of generic drugs amounted to 5.7% of the total value and about 17% of market volume. This share is expected to double in 5 years, because the Ministry of Finance announced in 2007 a plan to promote the use of generic drugs to deal with rising health costs. It should be noted that the Israeli company Teva, a world leader in the production of generics, is considering creating a joint venture with Kowa Pharma Ltd., Japanese pharmaceutical company. The Teva-Kowa Pharma, which should be launched in 2009, is to reach one billion dollars in sales by 2015.
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